Skip to content
SearchAheadSEO

Paid Advertising

Google Search & Performance Max Ads Services

We put your business in front of people at the moment they search for what you offer, and track what it earns.

Get a QuoteWhatsApp Us

What is Google Ads management and how does it drive revenue?

Google Ads management is planning, building and optimizing paid campaigns on Google Search, Performance Max and Display so your ads reach people actively looking for your service. Careful keyword targeting, relevant ads and accurate conversion tracking mean budget goes to searches that turn into calls and enquiries, rather than clicks that never buy.

What we deliver

Our Google Search & Performance Max Ads framework

  1. 01

    Account audit

    A review of existing campaigns, settings, keywords and where spend is being wasted.

  2. 02

    High-intent keyword research

    Buyer keywords, match types and negative keywords that filter out wasted clicks.

  3. 03

    Search campaigns and ad copy

    Tightly themed ad groups with headlines and descriptions written in several variations to test.

  4. 04

    Performance Max and Display

    Asset groups, audience signals and feeds set up with clear conversion goals.

  5. 05

    Conversion tracking

    Calls, forms and WhatsApp clicks tracked through GA4 and Google Tag Manager.

  6. 06

    Optimization and reporting

    Regular bid, budget, keyword and ad changes, with spend and cost per lead explained monthly.

How we compare

How our Google Ads management differs from a typical agency

How our Google Ads management differs from a typical agency
What you getSearchAheadSEOTypical agency
Keyword strategyTight buyer keywords with ongoing negative keyword workBroad keywords left to run with little pruning
Performance MaxClear conversion goals and audience signals from the startLaunched with default settings and broad goals
TrackingCalls, forms and WhatsApp clicks tracked before launchOften limited to website visits or page views
Landing pagesAd copy and landing page written as one messageAds point to pages not built for the offer
TransparencyYour account, your data and no media markupsSpend sometimes bundled with fees and harder to see

FAQs

Google Search & Performance Max Ads questions, answered.

What is the difference between Search ads and Performance Max?

Search ads show text ads when people type specific keywords into Google, giving you tight control over intent. Performance Max uses Google's automation to show ads across Search, YouTube, Display, Gmail and Maps from one campaign. Many accounts use both, with Search capturing known demand and Performance Max finding additional buyers.

How much should we spend on Google Ads?

The right Google Ads budget depends on your industry, location and how competitive your keywords are. We review estimated click costs for your key searches and recommend a starting budget that gives enough data to learn from. It's usually better to start focused, prove what works, then scale up gradually.

Is your management fee separate from ad spend?

Yes. Your ad spend is paid directly to Google from your own account, and our management fee covers strategy, setup, copy, tracking, optimization and reporting. This keeps everything transparent. You always see exactly how much goes to Google and how much comes to us, with no hidden markups on media.

How soon will Google Ads bring enquiries?

Ads can start showing within a day or two of launch, and some businesses see enquiries in the first week. The first four to eight weeks are a learning period, while we refine keywords, bids and ads using real data. Performance usually becomes steadier after that, depending on budget and competition.

Get a quote

Let's build something that works.

Tell us about your website and goals. We'll reply within 1–2 working days with next steps for Google Search & Performance Max Ads.

Related services

Works well alongside