Case studies

Real Growth. Proven Frameworks.

Three strategy teardowns showing how we approach the problems that hold most websites back. Client results are published only with verified data and permission.

Strategy teardowns

The frameworks behind the work.

01 · Technical SEO & Indexation

When Google can't crawl it, it can't rank it.

The problem

Important pages sit unindexed while crawl budget is wasted on duplicates, canonical tags point the wrong way, and slow pages lose both rankings and visitors.

Our approach

Crawl the full site and compare it against Search Console's index coverage
Fix canonical errors, redirect chains and duplicate or thin URLs
Tighten internal linking and XML sitemaps so priority pages get crawled first
Improve Core Web Vitals: image weight, render-blocking scripts, server response

What it fixes: Priority pages get discovered, indexed and eligible to rank — the foundation everything else builds on.

02 · Commercial Search Intent & Copywriting

Capturing buyers at the bottom of the funnel.

The problem

Traffic arrives from informational searches, but the people ready to buy land on vague service pages that don't answer their questions or ask for the enquiry.

Our approach

Map high-intent keywords ("near me", "cost", "best", "agency for…") to dedicated landing pages
Structure each page around the buyer's real questions, objections and proof
Write conversion copy with clear headings, FAQs and a single, obvious call to action
Link supporting blog content into the money pages to pass relevance and authority

What it fixes: Searchers who are ready to act find a page built for them — and enquire.

03 · Performance Ads & Search Hybrid

Google Search captures demand. Meta retargeting closes it.

The problem

Search ads bring in high-intent clicks, but most visitors leave without enquiring — and the budget spent reaching them is lost.

Our approach

Run tightly themed Google Search campaigns on proven commercial keywords
Set up conversion tracking so every lead is attributed to a keyword or audience
Retarget engaged visitors on Facebook and Instagram with proof-led creative
Shift budget weekly toward the keywords and audiences that produce leads

What it fixes: More of the traffic you already paid for comes back and converts, improving return on ad spend.

Ready to dominate search engine results?

Let's build a search engine, content strategy, and performance ad machine that your prospective buyers can find, trust, and convert on.

Get a Free SEO Audit Talk to Us